2026 “China’s 500 Most Valuable Brands” Released! Power Dekor Again Ranks Among China’s Top 100 Brands!

On June 24, 2026, the 23rd World Brand Summit and the China’s 500 Most Valuable Brands Release Conference were grandly held at the Grand Hyatt Beijing. The international authoritative brand evaluation institution, World Brand Lab, released its 2026 analytical report on “China’s 500 Most Valuable Brands.”

This marks the 23rd time World Brand Lab has assessed the influence of Chinese brands. In this annual report, based on financial data, brand strength, and consumer behavior analysis, Tencent topped this year’s Most Valuable Brand list with a brand value of RMB 639.237 billion. The top five also included Huawei (RMB 617.581 billion), Haier (RMB 616.296 billion), Industrial and Commercial Bank of China (RMB 613.569 billion), and PetroChina (RMB 612.872 billion) — all of which have entered the brand vanguard.

This year, China’s leading home furnishing brand, Power Dekor, reached a new milestone, securing a place among China’s Top 100 Brands with a brand value of RMB 121.567 billion.

The total value of the 2026 “China’s 500 Most Valuable Brands” reached RMB 45.29 trillion, an increase of RMB 3.26 trillion over last year, representing a growth rate of 7.76%, which continued to slow compared to previous years.

World Brand Lab has been compiling the China Brand Report for 23 years. In 2004, the entry threshold was merely RMB 500 million, and the average value of the top 500 brands was RMB 4.943 billion. Twenty-three years later, in 2026, the entry threshold has risen to RMB 5.089 billion, while the average value of the top 500 brands has soared to RMB 90.573 billion — an increase of 1,732.35%. This year, a total of 146 Chinese brands exceeded RMB 100 billion in value, 11 more than last year, highlighting the prosperity of China’s brand economy.

Power Dekor has not only been selected for ten consecutive years into the Chinese national brand lineup — which boasts the highest credibility, recognition, and authority — but this year it has once again been named among the Top 100 Brands, cementing its position as the undisputed leader in the home furnishing industry.

This year’s World Brand Summit was themed “Future Brand Management: From Brand Equity to Brand Science.” David Haig, CEO of the World Executive Group and World Brand Lab, and an Oxford PhD, stated that future brand competition will no longer be merely about seizing the consumer’s mental ladder, but also about leaving an indelible imprint in AI’s algorithmic mapping. Whoever holds greater sway in the AI ecosystem will hold the digital key to unlocking brand value explosion in the next decade. For brand management, this is not just a technological revolution, but also an upgrade in brand governance and value creation models. In a future dominated by AI agents and Answer Engine Optimization (AEO), consumer decision-making pathways are shortened, and AI becomes the de facto gatekeeper of traffic. Higher AI influence not only means that a brand possesses greater discourse power, broader online reach, and technological visibility within the AI ecosystem, but also that the brand has successfully transcended the barriers of traditional search engines.

Professor Xu Jing, PhD, from the Guanghua School of Management at Peking University, believes that in the digital intelligence era, a brand is no longer just “the knowledge structure in the consumer’s mind,” but a complex system co-sustained by consumers, platforms, algorithms, content, communities, and organizational capabilities. The real question that future brand management must answer is no longer just “how to enhance brand equity,” but “how, under new technological and social conditions, can brands continue to serve as intermediaries of trust, meaning, and emotion.” Brands are no longer just telling consumers “who I am,” but rather helping them understand: why I am worthy of belief, why I am relevant to you, and why I still hold meaning among a multitude of answers.

For over 30 years, Power Dekor has always stayed true to wood as its core, focusing on the home furnishing industry — evolving from floor covering materials to whole-home spatial solutions — and continuously creating healthier and better living experiences for consumers. To date, cumulative sales of Power Dekor flooring have reached 1.05 billion m², serving over 30 million users, and it has remained the No. 1 flooring brand in China for ten consecutive years. In 2026, Power Dekor’s inclusion once again in China’s 500 Most Valuable Brands is not only recognition of its achievements over the past three decades, but also a testament to its brand value and strength.

The year 2026 marks the inaugural year of Power Dekor’s strategic partnership with NBA China. As the absolute industry leader, Power Dekor will continue to leverage its “dual-home” strategy as a pivotal anchor, comprehensively expanding into diverse lifestyle scenarios encompassing sports, wellness, and aesthetics. Staying committed to the path of sustainable development, Power Dekor will leverage its robust industrial chain advantages and strengths to set quality benchmarks, fully showcasing the vision and dreams of a national brand, better shaping Chinese brand value, and advancing at full speed toward its grand blueprint of becoming a sustainable, eco-healthy lifestyle space brand.